Craig Morris
Enterprise UX for complex domains

I design configurable systems that turn complex business logic into scalable, intuitive products.

20+ years of enterprise UX

Payments infrastructure, workforce management, and high-traffic commerce — across global platforms where the stakes are high and the systems are hard.

Built a UX practice from zero.
Led it for 7 years.

Research methods, design standards, component systems, governance, and a team — established from scratch and grown into a mature, multi-product design organization.

Craig Morris
Solutions at scale.
Complex systems made simple.

Twenty years of experience across payments, workforce management, and commerce. Different domains. Same approach.

Let's talk about what's next.

Case Studies

Hosted Payments Configuration Page Mural
Start Here

Flipping the mental model in a complex system

Reframed payments configuration into a flexible, rules-based system that gave revenue teams real-time control over pricing and behavior—reducing reliance on engineering and shortening market response from months to hours.
Design System on MacBook Air

UX Governance at Scale: One System, 100+ Products

Created a design system that aligned product behavior and interaction patterns across teams and platforms—reducing fragmentation and unifying a suite of over 100 products.
Hosted Payments Page Mural

Simple on the Surface. Complex Underneath.

Designed a white-labeled checkout system that enabled travel brands to control payment logic while embedding compliance into the product—turning a constraint into a scalable capability.
Digital Tipping App UX

Cash Disappeared. So Did Their Tips.

Designed a digital tipping experience that enabled cashless gratuity in hospitality environments—creating a new revenue channel where traditional tipping no longer worked.

Industries & Domains

Financial Technology & Payments

Global payments infrastructure at Sabre, supporting $120B+ in annual airline transactions across compliance-driven, multi-tenant environments.

Enterprise SaaS

Workforce management and labor operations at UniFocus, serving global hospitality clients including Hilton and Ritz-Carlton across 100+ products.

Online Travel

High-traffic transactional design at Travelocity, including search, booking, rich media, and checkout flows at scale.

Design Systems & UX Governance

Design systems at enterprise scale — component libraries across desktop and mobile, per-component documentation, design tokens, user research, development sequencing, and team management across multi-tenant product suites.

Working on something interesting?

Send me a message and tell me a little about what you're building.

Contact Craig craig.allen.morris@gmail.com